Templates to help you and your team drive high employee engagement for your social impact campaign initiatives.
How to use this doc:
- Edit this document by replacing the following to make it more on-brand for your company.
- [COMPANY]
- [LINK to Percent Pledge i.e. https://www.percentpledge.org/give/COMPANYNAME]
For example, find all phrases that contain “[COMPANY],” and replace them with your company’s information, like “Dunder Mifflin.”
- Depending on your campaign, you want to find the following emojis and text to either keep, edit, and/or delete those particular sections from your communications.
- [👯Matching donation incentive]
- [🏢Company volunteer event]
- [🖐️Team volunteering]
- [💰Corporate grant]
- [🎁Cause Credits incentive]
For example, if you are launching a matching donation incentive and volunteer event, you should delete the sections labeled [💰Corporate grant] and [🎁Cause Credits (gifted donations to employees)].
- For internal employee communications, simply, review, copy, and paste the content into your chosen communication platform to schedule and/or send.
- For external communications, share this document with internal marketing, communications, or brand teams to give them examples/inspiration for spreading the word.
Table of contents:
|
Message purpose: |
Send date: |
Communication platform: |
|
Introduction |
Week prior to campaign launch date |
Email & announcement at company meeting |
|
Campaign live |
Campaign launch date |
Email & internal chat message |
|
Reminder |
Week prior campaign end |
Email & internal chat message |
|
Day of |
Campaign end date |
Email & internal chat message |
|
Thank you |
Day after campaign end date |
Email, internal chat message |
Introduction | week prior to campaign launch date
Introduction email
Subject Line: [COMPANY] [CAMPAIGN NAME]
[COMPANY] Team,
[CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.) is coming next week! We have set a goal of [GOAL] by [CAMPAIGN END DATE].
[👯Matching donation incentive]
[COMPANY] matching donations
We will be matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We will be volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
You can search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We will be giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Look out for our email with more details next week!
gratefully,
[NAME]
Introduction announcement
[CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.) is coming next week! We have set a goal of [GOAL] by [CAMPAIGN END DATE].
[👯Matching donation incentive]
[COMPANY] matching donations
We will be matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We will be volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
You can search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We will be giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Look out for our email with more details next week!
Campaign live | send campaign launch date
Campaign live email
Subject Line: [COMPANY] [CAMPAIGN NAME]
[COMPANY] Team,
[COMPANY] is proud to announce our [CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.)! We have set a goal of [GOAL] by [CAMPAIGN END DATE] and want to remind you of Percent Pledge, where you can support your favorite causes and charities: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
gratefully,
[NAME]
Campaign live internal chat message
[COMPANY] is proud to announce our [CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.)! We have set a goal of [GOAL] by [CAMPAIGN END DATE]!
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
Reminder | send week prior campaign end
Reminder email
Subject Line: REMINDER: [COMPANY] [CAMPAIGN NAME] ends in a week!
[COMPANY] Team,
A quick reminder, [CAMPAIGN NAME] ends in a week!
[COMPANY] launched [CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.)! We have set a goal of [GOAL] by [CAMPAIGN END DATE]. We are at [PROGRESS TO GOAL]!
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
gratefully,
[NAME]
Reminder internal chat message
REMINDER: [COMPANY] launched [CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.)!
We have set a goal of [GOAL] by [CAMPAIGN END DATE]! We are at [PROGRESS TO GOAL]!
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
Day of | send campaign end date
Day of email
Subject Line: TODAY: [COMPANY] [CAMPAIGN NAME] ends!
[COMPANY] Team,
[CAMPAIGN NAME] ends today!
[COMPANY] launched [CAMPAIGN NAME] in honor of…(cause holiday month, holiday season, etc.)! We have set a goal of [GOAL] by [CAMPAIGN END DATE]. We are at [PROGRESS TO GOAL]!
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
gratefully,
[NAME]
Day of internal chat message
TODAY: [COMPANY] [CAMPAIGN NAME] ends!
We have set a goal of [GOAL] by [CAMPAIGN END DATE]! We are at [PROGRESS TO GOAL]!
[👯Matching donation incentive]
[COMPANY] matching donations
We are matching your donations from [START DATE] to [END DATE]! Simply go to Percent Pledge and donate. We do the rest; your donations will be matched, and your impact will be boosted!
[🏢Company volunteer event]
[COMPANY] volunteer event
We are volunteering at [NONPROFIT] to [ACTIVITIES]! Join colleagues in celebrating by simply going to Percent Pledge and signing up for the volunteer event.
[🖐️Team volunteering]
[COMPANY] volunteer goal
Search VolunteerMatch to find volunteer opportunities and help us get to our [VOLUNTEER GOAL] by logging your hours on Percent Pledge.
[💰Corporate grant]
[COMPANY] corporate grant
[COMPANY] is also donating [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
[COMPANY] Cause Credits
We are giving every employee [DOLLARS] in Cause Credits. What does that mean? You will have [DOLLARS] to donate from [COMPANY]! Simply go to Percent Pledge and donate the gifted donation.
Join us in reaching our goal for [CAMPAIGN NAME]: [LINK to Percent Pledge i.e. https://www.percentpledge.org/login]
Let’s rally and make an impact together!
Thank you | send day after campaign end date
Thank you email
Subject Line: [COMPANY] [CAMPAIGN NAME] impact report
[COMPANY] Team,
Thank you for joining us in [CAMPAIGN NAME]. We are excited to announce we [PROGRESS TO GOAL]!
[👯Matching donation incentive]
Because of you, we matched [DOLLARS] in employee donations, making a total impact of [DOLLARS]!
[🏢Company volunteer event]
Because of you, we were able to volunteer at [NONPROFIT] [NUMBER] hours, which is [DOLLARS] in in-kind value!
[🖐️Team volunteering]
[COMPANY] volunteer goal
Because of you, we were able to volunteer [NUMBER] hours, which is [DOLLARS] in in-kind value!
[💰Corporate grant]
[COMPANY] also donated [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
Because of you, we donated a total of [DOLLARS] in Cause Credits!
We are so proud to see [COMPANY] unite and make an incredible impact together!
gratefully,
[NAME]
Thank you internal chat message
Thank you for joining us in [CAMPAIGN NAME]. We are excited to announce we [PROGRESS TO GOAL]!
[👯Matching donation incentive]
Because of you, we matched [DOLLARS] in employee donations, making a total impact of [DOLLARS]!
[🏢Company volunteer event]
Because of you, we were able to volunteer at [NONPROFIT] [NUMBER] hours, which is [DOLLARS] in in-kind value!
[🖐️Team volunteering]
[COMPANY] volunteer goal
Because of you, we were able to volunteer [NUMBER] hours, which is [DOLLARS] in in-kind value!
[💰Corporate grant]
[COMPANY] also donated [DOLLARS] to [NONPROFIT] in support of [REASON].
[🎁Cause Credits incentive]
Because of you, we donated a total of [DOLLARS] in Cause Credits!
We are so proud to see [COMPANY] unite and make an incredible impact together!