In addition to the Welcome email Percent Pledge will send, we recommend that you market your new Platform as well.
Research has shown that “Companies that promote their giving programs in more than 3 ways are 18% more likely to report that they are effective in getting strong participation among a wide range of employees.” What does this mean? You will need to continue to promote this new benefit often and through multiple communication channels throughout the year. Share this new benefit across multiple channels, such as:
- Announcements during company/all hands meetings
- Endorsements from Executive leadership
- Email announcements
- Newsletter/Intranet announcements
- Messages on Teams/Slack channels
- Word of mouth via internal champions, aka Chief Do Gooders
- Identify Internal Champions: We find that personal outreach makes a huge difference in ensuring participation in your social impact program. We encourage you to identify internal champions, aka Chief Do Gooders, who can encourage employees to give and participate in volunteering. ERG leaders and team leads are great people to personally reach out to and ask them to spread the word to their group/team members. If possible, have leadership do a push to promote the program, giving employees the time and space to participate.
🆕 Teaser Launch Announcement
We are constantly looking for ways to improve our employee experience and we thought collectively giving back to the community would be the perfect cause to unite around. Because of this, we are excited to partner with Percent Pledge — a platform that will help us develop employee giving/volunteer opportunities, support our favorite cause(s), and create an ongoing culture of giving back here at [COMPANY NAME].
Join us on [DATE] at [TIME] for the official launch of our Giving/Volunteering Platform and to learn more!
📩 Launch Email
⚠️ Please note, you may need to remove sections depending on the features you are offering employees.
[COMPANY NAME] Team,
We are constantly looking for ways to improve our employee experience and want to continue to give back to the community collectively. Because of this, we have partnered with Percent Pledge — a platform that supports philanthropy here at [COMPANY NAME].
Our goal is to provide each of you with opportunities to support your favorite nonprofits and/or causes to create an ongoing culture of giving at [COMPANY NAME]. Take a few minutes to log in and check out our new [COMPANY NAME] Giving/Volunteering Platform (LINK TO PLATFORM) -- our hub for all things giving!!
Through Percent Pledge, you can:
Donate: Choose the organizations or causes you’re most passionate about to support by donating [1] monthly (think subscription for giving) and/or [2] one-time. Percent Pledge has over 1M fully vetted charities from over 200 countries available in their charity database. Search by country and donate globally today. [COMPANY NAME] is matching $XX/employee/year!
Additionally, this year we are giving every employee $XX in Cause Credits. What does that mean? You will be gifted $XX from [COMPANY NAME] to donate to any causes and charities, available now through [EXPIRATION DATE]!
We have set up a customized [COMPANY NAME] GIVING NAME Cause Portfolio that consists of # charities that directly align with employees’ favorite causes and our company mission and values.
Percent Pledge takes zero fees from your donations. Your donations are anonymous, unless you opt to share your contact info with the charity.
Volunteer: Find local in-person or virtual volunteer events from a database of over 100k opportunities. Team volunteering opportunities will be available here too, and you can log the individual volunteering that you are doing too. Track your impact all on Percent Pledge!
LINK TO SIGN_UP
Look out for an invite soon to a brief lunch & learn with Percent Pledge so your additional questions can be answered!
If you have any questions, please feel free to email [COMPANY NAME CONTACT] or help@percentpledge.org.
[Attach Your Company’s Social Impact 1 Pager or other guides]
🚀 Launch Messaging - Platform Announcement
@channel Reminding everyone to check out our new [COMPANY NAME] giving/volunteering platform here (link to platform)! We recently partnered with Percent Pledge to create a culture of giving at [COMPANY NAME], and it takes 1 minute to support your favorite causes! [COMPANY NAME] is giving employees $XXX in Cause Credits and will match employee donations of up to $XXX per year! Sign-up for team volunteering or local volunteer opportunities in your community!
Launch Communications for External Community
💬 LinkedIn Announcement of New Program + Partnership
Today, [COMPANY NAME] is proud to announce our new partnership with @Percent Pledge. We are a company committed to [fill in]….. This new partnership allows us to fulfill our ongoing responsibility to give back, and that the diverse possibilities for that giving should be determined by those who know our communities best: our employees.
@Percent Pledge is a workplace giving platform through which [COMPANY NAME] will develop company-wide giving and volunteering opportunities, and support employees in their contributions to the charities and causes that matter most to them. [OPTIONAL] We will now offer employees annual giving stipends, matching donations, impact reporting and group volunteering.
➕ Comms for New Employee Onboarding
One of the benefits we offer at [COMPANY NAME] is our workplace giving program. This giving program, powered by Percent Pledge, makes it easy to give back to your favorite causes and charities.
Our [COMPANY NAME] Giving/Volunteering Platform (link) is our hub for all things giving. Through Percent Pledge, you can:
Donate: Choose the organizations or causes you’re most passionate about to support by donating [1] monthly (think subscription for giving) and/or [2] one-time. Percent Pledge has over 1M fully vetted charities from over 200 countries available in their charity database. Search by country and donate globally today. And [COMPANY NAME] is matching $XX/employee/year!
Additionally, you’ll receive $XX in Cause Credits from [COMPANY NAME] to donate to any causes and charities! What does that mean? You will be gifted $XX from [COMPANY NAME] to donate to any causes and charities, available now through [EXPIRATION DATE]!
We have set up a customized [COMPANY NAME] GIVING NAME Cause Portfolio that consists of # charities that directly align with employees’ favorite causes and our company mission and values.
Percent Pledge takes zero fees from your donations. Your donations are anonymous, unless you opt to share your contact info with the charity.
Volunteer: Find local in-person or virtual volunteer events from a database of over 100k opportunities. Team volunteering opportunities will be available here too, and you can log the individual volunteering that you are doing too. Track your impact all on Percent Pledge!
Attached is a one-pager that can help answer any questions, or feel free to reach out to help@percentpledge.org!
[Attach Your Company’s Social Impact 1 Pager]
🏢 Comms for Employee Recruiting Webpage
[COMPANY NAME]'s workplace philanthropy program is powered by Percent Pledge. Our program includes a [COMPANY NAME] Giving/Volunteering Platform so employees can easily give back to their favorite charities. We offer employees annual giving stipends, matching donations, group volunteering and volunteer time off.