Centralized, custom campaigns make it simple for employees to give and volunteer, while boosting participation, visibility, and connection to company values.
Running a campaign is one of the most powerful ways to rally employees around causes that matter. As a platform admin, you’re not just creating an opportunity to give/volunteer; you’re creating an experience that inspires participation, builds community, and drives impact.
So, what makes a campaign successful? And why does building a custom campaign on a centralized social impact platform matter so much?
The Value of a Centralized Campaign
A centralized campaign acts as the “home base” for your company’s giving efforts. Instead of sending scattered emails or tracking donations in spreadsheets, everything lives in one easy-to-access place. That clarity alone can double participation.
Employees know exactly where to go, what the campaign is about, and how they can get involved. With everything in one spot: giving, volunteering, reporting, and updates - you remove the friction that often discourages engagement.
Why Custom Campaigns Work
A custom campaign allows you to design an initiative that feels authentic to your company’s culture. It’s not a generic giving opportunity, it’s your campaign, tailored to your team.
Flexibility matters. Employees are more likely to engage when they see that leadership has taken the time to create something that reflects company values and connects to the causes people care about most.
Tips and Tricks for Platform Admins
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Set clear goals and timelines. Whether it’s raising a certain dollar amount, reaching a participation percentage, or supporting a number of nonprofits, clarity motivates action.
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Promote choice. Employees engage more when they can donate to the charity of their choice or choose from a curated set of options that align with company values.
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Leverage automated incentives. Matching gifts and Cause Credits can be automatically applied through the platform, saving time and ensuring employees feel instantly rewarded for participating.
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Keep it visible. Highlight progress with real-time dashboards results, leaderboards, or donor walls. Visibility drives friendly competition and a sense of shared purpose.
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Encourage storytelling. When employees share why they gave or volunteered, others feel inspired to do the same. Spotlight stories can be as powerful as dollars raised.
Beyond the Campaign
The benefits of a well-run campaign don’t end when the campaign closes. Participation data can fuel talent acquisition, employee retention, and engagement strategies. The story of your company’s collective impact becomes part of your culture, something employees are proud to share and leadership can spotlight in recruitment and reporting.
And most importantly, custom campaigns create a lasting framework. Percent Pledge is an evergreen tool that you can adapt for seasonal giving, company milestones, or global impact initiatives year-round.
The Bottom Line
As an admin, your role is pivotal. By using a platform like Percent Pledge to build a centralized, custom campaign, you’re making it easier for employees to give back, harder for them to miss out, and more meaningful for everyone involved.
A campaign isn’t just about donations or volunteer hours — it’s about creating a shared experience that deepens engagement, strengthens company culture, and amplifies your collective impact.